Direct answer: Promotional brochures and flyers are typically printed on suitable paper using digital or offset equipment, then cut and, where needed, folded or finished. The appropriate route depends on artwork, paper, quantity, turnaround and available finishing.
Compare the Methods
| Method | How it works | What to check |
|---|---|---|
| Digital printing | Print compatible paper from a digital file. | Check paper weight, colour quality, sheet size and service. |
| Offset printing | Print prepared artwork using plates on suitable sheet equipment. | Compare setup and run costs for the actual design and quantity. |
| Cutting and folding | Trim printed sheets and fold brochures to specification. | Check registration, finished size and labour or equipment needs. |
| Outsourced print and finish | Use a specialist print partner for part or all of the job. | Approve proofs, paper, finishing and delivery terms. |
Buying and Production Checklist
- Define final size, paper, number of sides, quantity and fold.
- Request a colour proof on the intended stock.
- Compare complete costs including design, cutting, folding and delivery.
- Confirm whether the requested schedule and volume fit the selected equipment.
Budget and Supplier Questions
Prices vary by model, capacity, accessories, installation and service. Ask for a current itemised quotation including applicable tax, training, consumables and maintenance. Obtain a physical demonstration and sample before making a purchase.
See the material compatibility chart. Share your items and expected volume on our contact page.
Frequently Asked Questions
Is digital always cheaper than offset?
No. The crossover depends on the exact design, quantity, paper, setup and finishing. Compare itemised quotes for the job.
Can I print brochures without a folding machine?
Yes. Small runs can be folded manually or outsourced, but labour and consistency should be included in the quote.
What files should a customer provide?
Request print-ready artwork with correct dimensions, bleed, fonts and images as specified by the chosen printer. Approve a proof before production.
